Montana Supreme Court Educational Campaign
In the fall of 2024, I joined the Montana Sexual and Reproductive Health Collective (MTSRHC) as a contractor, responsible for managing and creating content for their social media platforms, including Instagram, Facebook, and TikTok. When I started, the Instagram page averaged fewer than 600 impressions per month. Under my management, impressions have surged to over 25,000 monthly, marking a 4000% increase. This growth was driven by engaging, organic content that blended educational value with a touch of levity. During this period, the follower count also rose by more than 20%.
On TikTok, I helped grow their account from just one follower and a top post of 500. Posts now average 3,600 views, with the top post reaching nearly 12,000 views organically.